I have over twenty years experience in Art Direction and Design in New Zealand and the United Kingdom, including long stints at iconic agencies such as Mojo NZ, TBWA, M&C Saatchi, FCB, J.Walter Thompson and most recently Ogilvy AUNZ. 

I have a solid track record of creating award-winning work for international campaigns across brand advertising, digital, social, experiential, and traditional media. My experience spans a diverse range of industries, including FMCG (Coke, BP, Go Healthy, Hallertau), Education and Charity (University of Auckland, KiwiHarvest/OzHarvest), and Automotive (Ford, BMW, Mini).

From crafting full-scale brand platforms to delivering precise, tactical executions, I’m driven by a passion for creating bold, strategic, and visually striking solutions. As a conceptual creative, I thrive in collaboration—especially alongside strategists and writers—to uncover powerful insights that fuel standout ideas. As a designer, I’m always exploring the most intuitive and impactful ways to bring those ideas to life, embracing cutting-edge tools and emerging AI technologies.