Te Pūnaha Matatini

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Visual identity for Te Pūnaha Matatini which translates to ‘the meeting place of many faces’ – is a Centre of Research hosted by the University of Auckland which develops methods and approaches for transforming complex data about New Zealand’s environment, economy, and society into knowledge, tools, and insight for making better decisions.

Brain Research New Zealand

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Brain Research New Zealand - Rangahau Roro Aotearoa is a new Centre of Research Excellence that uses a unique combination of scientific, clinical and community connections to unlock the secrets of the ageing brain and develop new therapies to improve life-long brain health. For this identity the aesthetic symmetry of the human brain is expressed by a stylised graphic symbol. The left and right spheres show complex, interconnecting pathways in a simplified illustrated form.

The University of Auckland

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In 2015 The University of Auckland asked us to undertake a refresh of their marketing material. We took the bold step of suggesting a refresh of their brand identity as part of our recommendation. The existing brand identity is steeped in heritage and hadn't been altered in fifty years so the recommedation was accepted on the condition it was an evolution rather than a revolution. The approval process was a long and interesting journey. The main criteria was to give more priority to 'Auckland' in the lock-up where previously the ephasis was on New Zealand. We also reduced the colour palette making the identity a cleaner and contemporary. Another problem was that the identity was used over a vast array of material so we developed a canvas for the logo lock-up to 'sit up on'. This work has been deployed throughout the faculties and is now used over all University of Auckland material.

360 international

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The 360° Auckland Abroad programme is a successful part of the University of Auckland’s offer. However, the scope of the programme has broadened. The existing brand identity had limitations, and the key brand benefits currently communicated did not reflect the future focus of the programme. Our challenge was to create a new visual identity for 360° Auckland Abroad to enable it to achieve its potential as a key point of difference for the University of Auckland, and achieve greater relevance and visibility across various channels. We developed 360 International, dropping the degree symbol and ‘Auckland abroad’ and focusing on the notion of ‘Infinite possibilities’ for a  brand with serious global aspiration. 

Z Espress Coffee

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Z Espress is a coffee sub-brand offered by Z service stations. Z Espress coffee was differentiated from the typical bright convenience store products by introducing a rich earthy brown colour cued from fresh roasted beans and hand drawn graphics. The sub-brand was rolled out throught packaging, point of sale and advertising. The Z Espress brand resonated well with customers so was expanded to become a full food and drink platform.