Battle to the Beehive
•••
To tackle the issue of voter apathy, particularly in the under 24s in the 2017 general election, we teamed up with Vice to ramp up engagement by gamifying the issues by conveying political battles in gaming language, the gamification of electoral content explored the electoral process, the parties and the politicians who fight against ‘policy monsters’, including transport, global warming, housing, the economy and education.
Issue Monster Illustrations
