GO Healthy
GO ONE BETTER.
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The vitamins and supplements (VMS) market is growing rapidly, with many new brands entering the space. This has made it harder for GO Healthy to maintain its competitive edge, requiring a fresh approach to stand out in an increasingly crowded market.
The main challenge is that most brands now look and feel the same - from their products and packaging to their marketing and promotions. This sameness makes it difficult for any brand to be truly distinctive and memorable to consumers.
The solution is ‘GO ONE BETTER’ a concept which acknowledges that within each person exists a healthier, happier version wanting to emerge. This idea was brought to life with a series humourous and relateable observational social films, complemented with first person point-of-view style photography in the outdoor campaign. This allowed consumers to envision themselves in those glorious moments of improvement.
