The University of Auckland-Brand platform
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The University of Auckland’s role in creating future leaders, driving world-class research, and shaping social and economic change is brought to life in Never Stop, an integrated brand campaign. Our challenge was to tell the story of the University’s valuable contribution beyond lectures and exams. We needed to convey how unique innovation and research can improve people’s lives and win confidence that an investment in the University of Auckland is an investment in New Zealand’s future. The creative approach celebrates the desire for never-ending progress, and the University’s mission to strive for a better world. The design of the Never Stop campaign has been developed to reflect this spirit of never-ending progress.
