Ford Ranger Break-up Kit
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Ford New Zealand wanted to encourage existing Ranger owners to upgrade to a brand new, top-of-the-line Ranger Wildtrak. Problem is, in New Zealand Ford Ranger owners are fiercely loyal to their old trucks, so convincing them to say goodbye to their beloved old Ranger is a really tough ask. Our solution was to create a tongue-in-cheek Ford Ranger breaking-up kit. This instructional book was filled with helpful advice, support and a money-off voucher to help the Ranger owner deal with the emotional trauma of separation. The last page even featured a built-in box of tissues, to help mop up the final tears of sadness.
