wildbean cafe at bp
DRIVES YOU CRAVEY
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When you’re driving, your mind wanders. Mostly to food. And the longer you think about it, the bigger your cravings get. To re-launch BP’s wildbean cafe in Australasia we launched a new platform ‘Drives You Cravey’, tapping into the curious world of hungry people stuck in cars. We created a unique campaign of Videos, Outdoor and time-sensitive radio around craving moments throughout the day and night. Along with the visual trickery of imagining delicious treats in unlikely places the audio featured plainsong singing of menu items like coffee, donuts and cheese toasties and helped plant subliminal cravings in the minds of drivers, sending them to wildbean cafe for satisfaction.
